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Traditional commercial real estate marketing seems to be experiencing erosion.

Why?

Because many of the old models don’t work well in an increasingly collaborative world where people want to have a relationship and role in the creation of their investment outcomes, that’s why.

How is your property being marketed? How quickly can you turn the message and communicate change to thousands of people in a moment of time? These are huge questions for property owners.

In the marketing of your property are you running with the big dogs or licking with the pups? How can you break from the pack in 2010 and beyond enabling you to run with the big dogs?

Meet the Puppies Lickin’ and Playin’ on the Porch

When it comes to commercial real estate marketing, there are pups on the porch lickin’ and there are big dogs in the fields runnin’.

High failure rate marketing models such as cards, letters, complicated brochures, mindless spreadsheets that don’t cut-to-the-chase, ugly property signs and costly networking meetings are increasingly being replaced with lean and quick, impactful, attention-getting, direct and digital marketing models. Interactive, please.

In today’s commercial real estate marketing game slow is bad…speed is good; actually, speed is essential. In a competitive environment, slow is costly, while speed, agility and message delivery creates economic margins and a more responsive audience.

Big, old-line marketing is expensive, complicated and difficult to control, modify and monetize; the message is mostly, non-repetitive with a single impression that yields lower results. Message renewal is necessary for property owners, but old models make its delivery expensive and its recreation clunky and difficult.

A large factor in effective marketing is the ability or inability to edit our message on the fly…THIS IS HUGE IN TODAY’S FICKLE MARKET. Minutes and hours can make the difference in deal-making. Speed counts. Reaction time is money.

Break from the Pack…Lone Wolf Marketing

Ask yourself why Twitter, MySpace, YouTube, Craig’s List and Facebook have hundreds of millions of global viewers daily. Why do companies like Exxon, General Electric, Hollywood film makers, resorts, news networks and national retailers have Twitter accounts?
Continue reading “Break from the Pack Marketing Models”

We are in an option market…tenants have an increasing array of space options available to them, whether office, retail or medical. My advice to owners is simply; if you are in an option market, create and control your own options.

It is a competitive and nervous leasing market and therefore, it is wise for owners to abandon the “one-size-fits-all” approach to leasing.

Lease program development requires a careful examination of the prospective tenant’s business needs and qualifications. Whether the commercial real estate market is Prescott, Arizona, Tucson, Arizona or Phoenix, Arizona, presenting lease options to a prospective tenant can work well because options are non-threatening and they empower.

It is entirely possible that some leases can be optioned to the tenant where street rate is actually exceeded in years 4-5 of an initial term. In a market filled with vacancies and tenants seeking the best value in exchange for their commitment, it makes sense to offer optional leasing programs, which empower the tenant (let me give you a hint, they already have the power) to exercise the power of choice.

Vacancies are increasing and owners are competing for a limited number of truly qualified tenants. The option approach is another opportunity for economic performance. It will be some time before we can say to tenants, “The rate is the rate…” and have them sign off with little resistance.

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Donald Teel is a Senior Associate with Arizona Commercial, an Arizona commercial brokerage and property management firm. Need more information? Please call 1-877-777-9100 or, if you prefer, you may email Donald Teel

Posted by Donald Teel, Arizona Commercial

As we plunge into 2010, commercial real estate market knowledge and a grasp of trends has become an even more essential component to successful investment. If you are a commercial broker/agent it is a requirement.

Grubb & Ellis has put together a top-notch report that analyzes the commercial markets throughout the United States, region-by-region, major-market-by-major-market and property type by property type.

Not only is the data supporting the analysis accurate and well researched, G&E’s online presentation is perhaps the best I have ever seen and is a definitive tool for assessing the regional and local markets for investors and brokerage firms.

In short, I am using the online tool which features a drag-and-drop approach, allowing the user to select a regional sector, a local market and a specific property type report for immediate download.

For example, here you will see G&E’s 2010 market report for the retail sector in Albuquerque, New Mexico.

It’s a concise report that includes simplified graphics, it is easy to read and understand by any investor or broker and it lacks the typical long read format used in most commercial reports.

Another benefit of G&E’s approach is that users can also download the entire report or cherry pick the reports they want by region, state, property type, etc.

This report format model is an excellent approach, allowing those of us in the industry to locate the information we want in a precise and easy to follow manner.

Whether you are an investor or a commercial broker/agent the information has value and accessing it has never been easier. The limitation to the reports is seen in the fact that some markets are not included. However, use of the reports for trend analysis is but one obvious benefit.

Here is the link to the Grubb & Ellis online interactive 2010 report, including the national map of regions, states and major markets included in their coverage.

GO TO THE GRUBB & ELLIS ONLINE 2010 MARKET REPORT

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Donald Teel is Senior Associate with Arizona Commercial, an Arizona commercial brokerage and property management firm. Need more information? Please call 1-877-777-9100 or, if you prefer, you may email Donald Teel

The following video features Harry Dent discussing the current market recovery and warns about the ticking time bomb…aka, loan defaults, foreclosures and unemployment and their relationship.

Dent predicts that we will see a foreclosure impact in the first quarter of 2011, 48% will have negative equity positions (mortgage principal higher than the market value) and 50% of those will be “severely” over-levereraged. We have $17 trillion in financial sector debt…all of it based upon leveraged borrowing.

Dent predicts unemployment, mortgage defaults and the worst of the crisis will be early to mid 2011.

According to Dent, “We are going to see the economy worsen again…we are seeing a recovery but it is not sustainable…next year is not going to be the year of recovery that most economists are promising.”

WATCH THIS and post a comment.

This is a vicious market for lessees. Owners are increasingly finding their spaces going dark as the market takes a toll on Tenants and the economic performance of their businesses.

Many businesses predicate and sustain their business model on the economic relationship they have with their lease. When the line of profitability intersects the economic demands of the lease, business owners are faced with tough decisions…so, too are Owners.

Truly, a lease is a function of sound business planning and, in these days, may prove pivotal with respect to sustaining profitability. Revenue for some businesses has decline by almost 30 percent, a huge and life-threatening decline for just about any endeavor.

My Property Performance Analysis (PPA) was orignally designed to assist owners with assessing their property performance and financing options in this “vicious market” but I am extending it to a new approach that assists tenants with evaluating their lease, lease options and streamlining their lease.

The Tenant PPA looks at a number of factors from the Tenant’s side of the relationship, then seeks to formulate a strategy of lease modification that will prove accepatable to the Lessee and Lessor. Some of the components of the Tenant PPA are:

1. Financial review of business performance
2. Creation of ecomomic model for lease performance
3. Streamlining the lease to cycle through the downturn

Bottom Line. As a result of the Tenant PPA, rental rate modification may result if supported by the financial analysis. The Owner maintains leased space with creative offsets to the streamlined lease that serve as incentives against a space “going dark.” These incentives may include early renewals, extensions and rent adjustments associated with positive market and business performance improvements.

The Cost of Going Dark. Going dark is expensive. Re-letting space in a highly competitive market is costly, time consuming and almost always results in revenue decline when measured against a well drafted lease modification.

When an Owner/Tenant relationship is economically strained beyond the breaking point, our position at Arizona Commercial is a simple one, keep the lights on! In a rapidly appreciating market with vacancies below seven percent, this would not be the normal case. However, these are not normal economic times and the decision to execute a Tenant PPA may be in the best interest of the Parties.

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Donald Teel is Senior Associate with Arizona Commercial a central and northern Arizona commercial brokerage firm. Need more information call 1-877-777-9100 or, if you prefer, you may email Donald Teel

Posted by Donald Teel – Arizona Commercial

In today’s commercial investment environment, property taxes can be lethal. Many investors are still paying property taxes that are reflective of the market run-up of 2000-2006 and not necessarily on the current valuations of their investments.

The questions are what can you do about inflated tax valuations, where do you turn and more importantly, how can investors challenge property tax values successfully?
Continue reading “Challenging Property Tax Values”

Posted by Donald Teel, Arizona Commercial

Ours has become a business culture and climate often made up of the lack of economic appreciation for many things and it seems there is a growing unwillingness to recognize the value of expertise, service and product quality and to mistakenly perceive that all things are open to negotiation. Or, worse yet, there is often a perception that all things are of equal value.

With a declining real estate market there is a mistaken notion that the value of commercial expertise is somehow diminished when instead its inherent value is increased due to the complexity of the market.

Often, when a client attempts to negotiate the cost my expertise downward, there is a corresponding decrease in my desire to commit resources, creativity and indeed the labor necessary to accomplish a stated objective. Accomplishing a client’s objectives is difficult in good markets; in bad markets the required disciplne is often excruciating.

Watch the humor but catch the economic drift of this YouTube video produced by Scofield Editorial, Inc. and entitled, The Vendor Client Relationship.

Copyright © Scofield Editorial, Inc., sydicated from YouTube.com.

The notion of buyer’s market or seller’s market is a real phenomenon in any form of real estate investment.

Seldom can it be said that the market is both a ‘buyers’ and a ’seller’ market simultaneously. But this seems the case as we prepare to enter the second half of the 2009 commercial market.

Pinching down on Buyers is the absence of simplified capital lending, something necessary to their investment strategies. Sellers are experiencing what I call “refi shock” as banks tighten their rules for lending qualification in the wake of declining property values.

The conundrum is realized as buyers and sellers are forced to work in a market that favors both. The conundrum is one of uniquely creative transaction partnerships, where neither the buyer nor the seller can pop the cork on a Champaign bottle and light-up a victory cigar.

The Buyer vs. Seller Conundrum

This paradox of market realities or, clash of interests, is actually a moment of investment opportunities where banks can become the third party servants to buyers and sellers.
Continue reading “Buyer vs. Seller Conundrum”

Posted by Donald Teel, Arizona Commercial

CommercialWebPage.com has been saying that the commercial lending industry was likely to become problematic for current owners and new investors. This creates cause for careful analysis and a strong look at what and where the marketing opportunities will be.

Some small investors need to take a hard look at their refinancing blueprint, especially those with notes coming due in the next 12-36 months. For those owners who are fortunate to be F&C on their properties I advise they give careful consideration to selling with carryback financing.

Listen to this report from Tom Fink, Senior V.P., TREPP, LLC and former CFO for North American Development Bank and then draw your own conclusions.

For more assistance or consulting services with respect to your commercial investment strategies email Donald Teel or, if you prefer, call me toll free at 877-777-9100.

Posted by Donald Teel, Arizona Commercial

Commercial investors and real estate brokers/agents toss around the term “cap rate” as if it were some sort of tell-all with respect to commercial property value or the measurement of the strength of a commercial property investment.

Hold your horses!

Can a CAP rate determine a property value? Are CAPS an accurate measure of an investment? Can CAP rates be trusted as a true litmus test for investment?

Answer: No, no and no. In fact, CAP rate determinations are now coming under assault.

Brokers often convey value and pricing by dividing net operating income by a purchase amount, such as 125,000 (noi) divided by $1,125,000 (price) equals a cap rate of 11.1%.

CAP rates are simply the measurement of a property value for a given 12-month period “IF” the property were purchased “cash.” CAP rates are impacted when investors utilize financing and the terms of financing, such as interest rate, points, call date, etc., impact “true cap rate.”

Real World CAP Problems. What happens in a market where the actual or contemplated lease rates fall below levels suitable for so-called “adequate” cap rate?

Savvy investors know how important cash flow is and more importantly, how important predictable and sustainable cash flow is in a down market. Real world cap rate problems occur when the strength of rent rates is compromised by a struggling economy or by tenants who vacate properties due to their business failing to perform.

Example: If the prevailing and sustainable (emphasis on “sustainable”) market rents are anticipated to trend downward for more than 12 consequtive months due to a faltering national economy, cap rates may be a less than optimal way to determine purchase price value.

Welcome to today’s real world problem with cap rate valuation! I have a theory that the accelleration of tenant default has now become the single most powerful force in declining commercial property values. There goes sustainable NOI.

The Assault on CAP Rates. Shopping cap rates is usually a faulty initial premise in today’s market since most investors are unwilling or unable to park cash into 100% of the purchase price of a leased property.

Today, long term tenant performance is becoming less stable and the market competition for “exceptional” tenants is heating up. Vacancies are driving down NOI, lenders know this and are now adjusting their cap calculations to include historical property performance perdictions.

Cap rates as a tell-all financial apparatus are under assault and weighted calculations for financing and property segment performance MUST be taken into account by investors more than it has in the past.

A trustworthy cap rate will always be adjusted by the cost of money and the cost of alternative investments measured against real estate investment returns.

The strength of lease agreements, tenant performance, type of business and the cost of money over time (typically 3-5 years) are now more significant than ever.

Want more information about cap rates and the central and northern Arizona commercial markets? Email me or, if you prefer, call me toll free at 877-777-9100.