Feb 12 2012
Seth Godin – Standing Out
Retail real estate is changing…slowly, yes, but perhaps finally and forever!
In the retail world of Commercial Real Estate, what was big and fat is now being honed down in size, shape, color and message.
For most of my career retail centers, gerenally speaking, all looked the same. All shopping malls have been essentially the same and all open air centers were all the same. Town centers…same! Strip centers…yep, same! With few exceptions, there existed little or differentiation in the marketing or the appeal. With the exception of Outlets and higher end centers, retail has been essentiall the same, tame and lame story.
Design is free when you get to scale. The riskiest thing you can do now is be safe…safe is risky. — Seth Godin
One of the most important ingredients in retail today is the ability of a location to “stand out” as a unique place that delivers a constant stream of products that are remarkable and irresistible to “unique” people and groups. Emphasis on “REMARKABLE” and emphasis on “UNIQUE.”
Listen to Seth Godin from TED on the topic of standing out.


The commercial real estate industry has been traveling a windy, dusty road since 2007.
Bell Road in west Phoenix is one of the area’s busiest corridors. It connects traffic from the metro market and the 101 Loop to the vast retirement Mecca of Sun City, Sun City West and Sun City Grand, Arizona.
My first Broker, the Del Webb Corporation, was big on fast failure. The principle and skill of what I now call Terminatio Simulatio Velociter was drilled into the head of each fledgling Sales Counselor whose job it was to meet, greet and qualify prospects who visited the Sales Pavilion in Sun City West.
I read with a great deal of interest “Bright Ideas for Driving Traffic” in the February, 2010 issue of Shopping Centers Today magazine.
This property is located on one of Prescott, Arizona’s high traffic internal corridors, Miller Valley Road, with more than 24k vehicle impressions daily. These retail/office spaces are accompanied by the national auto parts chain, Checker Auto. 
