Like no other retail center in the Central Arizona market area, Frontier Village remains the King of retail power centers in Yavapai County.
Despite the now infamous economic downturns, less than stellar management, a healthy dose of negative press and yes, departures of key Anchors, Frontier Village remains atop the leader board when measured by the power of its national brand tenant mix.
Retail powerhouses like Home Depot, Ross, Target, Petco and Office Max remain fixed establishments within the Center, chosing to renew and extend, rather than relocate.
Frontier Village hosts a veritable pantheon of national and local dining establishments such as Red Lobster, Applebees, Fujiama’s, Peter Piper Pizza, Subway, Coco’s, Taco Bell, Burger King and long term perennial Zeke’s Eatin’ Place.
“Our position in the market will now be strenghthened with a renewed commitment and presence in the Center and the addition of new dining and retail establishments,” according to Donald Teel, Commercial Real Estate General Manager for the Yavapai-Prescott Indian Tribe.
The Frontier Village Shopping Center consists of more than 680,000 square feet in three Phases and its East State Highway 69 restaurant corridor. In addition, the Center contains a Theater complex which is, a key ingredient to the Tribe’s plans for the Center’s future.
The New Frontier Village
In June, 2012 the Tribe purchased the Frontier Village Shopping Center from Grace Investments and, as a clear demonstration of its commitment to the future of Center, promptly relocated its Real Estate Leasing and Property Management Department to Suite 114, the midpoint of the Center. Download the news release.
Teel stated, “Among the public, the popularity of the Center and its location and tenant mix have very high favorability ratings and I would venture to say that the primary negative issue among the Center’s clientel has been the lack of communication…we intend to change that right out of the shoot.”
Indeed, a cusory reading of the public comments in local blogs to news stories and editorials about the Center demonstrate a lack of clarity and a sub-standard message related to the direction of the Center.
The “NEW” Frontier Village will be owned and managed by the Yavapai-Prescott Indian Tribe and current information about the Center is posted on the Frontier-Village.com website, stemming the tide with respect to rumors.
Yavpe Connector and Highway Widening
In addition to the Frontier Village acquisition, the Yavapai-Prescott Indian Tribe has completed its connector project joining North State Highway 89 to East State Highway 69 at the Target intersection into Frontier Village. Now known as “Yavpe Connector” the 1.2 mile stretch is four lanes and carries north bound traffic to from Sundog Business Park (also owned by the Tribe) to the intersection at Frontier Village so that it can continue east.
According to the newest traffic studies conducted by the Tribe, East State Highway 69 carries approximately 40,000 cars per day in front of Frontier Village, the highest retail traffic count in the market.
More information can be accessed at the Frontier Village Website .
Donald Teel is the Commercial Real Estate General Manager for the Yavapai-Prescott Indian Tribe and a former Principal Partner with Arizona Commercial. Need more information? Please call 928-777-0531 or, if you prefer, you may email Donald Teel